Nearby & Business — Premium Storefront on the Place Graph

A business is a typed place (kind=business): it inherits the place page (facts/feed/followers/claim) and adds the commercial surface. Taxonomy v1 = 6 groups → 30+ categories, each mapped to a kind: STORE → product catalog · SERVICE → rate card. Free tier = one unverified basic listing. Businesses pay for Premium: catalog/rate-card + offers-as-posts + boost/advertise + verified badge + multi-branch + analytics. Not a directory — a living storefront.

📍 Nearby tab — 6 groups → 30+ categories, server-driven ★ Premium storefront: product catalog (stores) · rate card (services) 🏢 Chains = branch pages only; no public brand page v1 📊 Premium gates: catalog · boost · verified · analytics
FREE TIERSingle unverified basic listing — supply density
→
PREMIUMCatalog + offer posts reach followers + Nearby
→
PREMIUMBoost/advertise — sponsored slot + radius broadcast
→
PREMIUMVerified badge + multi-branch under one org
→
PREMIUMAnalytics dashboard — views, followers, reach
→
CHAINSEach branch = own place page, per-branch follow, parentOrgId admin-only
SCREEN 1 · nearby tab

Local businesses — 6 groups → 30+ categories

TWO-LEVEL taxonomy: group pills (Stores · Services · Food · Health · Learn · Agri) swap the category tiles below; tiles show live listing counts. Each category maps to a kind — STORE (product catalog) or SERVICE (rate card). One promoted slot at top, native. Taxonomy is server-driven, extensible without app release.

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Bheldi village

Overview
Feed
Issues
People
Nearby 24
Clinic, kirana, tuition… Near me
All 🛍 Stores 🛠 Services 🍽 Food 🏥 Health 📚 Learn 🚜 Agri
🛒6
Kirana
💊2
Medical
📱3
Mobile
👕2
Clothing
🔧2
Hardware
🌾1
Agri Inputs
📒1
Stationery
Kirana stores near Bheldi 6 listings
Shiva Kirana
Kirana · Open
★★★★4.2(18 reviews)
0.6 km
Lakshmi Provisions
Kirana · Closed · opens 7 am
★★★3.9(7 reviews)
1.1 km
Know a kirana not listed?
Add any local business — free, takes 2 minutes. You don't need to own it.
Add a listing +8 karma
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SCREEN 2 · premium storefront

The premium business place page

A business is a typed place (kind=business). Hero + Follow button + chain-switcher link + Products/Services catalog + Offers as post-cards (like/comment/share) + verified-resident reviews. Businesses pay for this.

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Ram General Store Verified

Kirana & Provisions · Main Bazar, Bheldi
Taj Group · 10 branches ▾
4.8
★★★★★
62 reviews
348
followers
Open
until 9 pm
0.3 km
away
Products & Services Premium
Basmati Rice 5kg
₹380 ₹420
Toor Dal 1kg
₹145
🧴
Surf Excel 500g
₹98
🥛
Amul Milk 1L
₹64
Offers & Updates Premium
Ram General Store ✓ Verified
Today · Main Bazar, Bheldi
OFFER
10% off on bulk rice & dal this weekend
Buy 10 kg+ basmati or 5 kg+ toor dal — mention Nyburs at counter. Ends Sunday 9 pm.
42
8
Ram General Store ✓ Verified
3 days ago
UPDATE
Now stocking Aashirvaad atta and Fortune sunflower oil — both available
Many of you had asked. Atta 10 kg ₹440, sunflower oil 1L ₹132.
19
3
Reviews verified residents only
Only verified Bheldi residents can review. Every rating comes from someone who actually lives nearby.
Sunita Devi Resident ✓
2 days ago · Bheldi
★★★★★
Ram bhai always has everything in stock. Never short-weighs. Best kirana in Bheldi.
Helpful (14)
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SCREEN 2b · service provider

Service provider page — rate card, not catalog

kind=SERVICE flips the commercial surface: SERVICES & RATES list (visit charge + per-job rates) instead of a product grid, plus live "Available now" status and work photos. Same place-page shell, Follow, reviews. Electrician/plumber/tailor/mechanic all use this.

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Anil Electric Works Verified

Electrician · serves Bheldi & 4 nearby villages
Available now · ~10 min reply
4.9
★★★★★
41 reviews
212
followers
9 yrs
in Bheldi
0.5 km
away
Services & Rates Premium
🔍
Visit & inspection
Waived if work is done
₹100
🌀
Fan / light installation
Per point, material extra
₹150
🔌
New wiring
Per point
₹80
⚙️
Motor / pump repair
Depends on fault
from ₹300
🔋
Inverter installation
Incl. battery fitting
₹500
Work Photos
🏠
💡
🔌
⚙️
🔋
Reviews verified residents only
Manoj Singh Resident ✓
5 days ago · Bheldi
★★★★★
Inverter installed same day I called. Fair price, clean wiring. Anil bhai is the one to call in Bheldi.
Helpful (9)
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SCREEN 3 · add listing

Free listing creation — type-first

Anyone adds a local business — supply-first. TYPE-FIRST flow: "What are you adding?" (Store / Service provider / Food…) → category grid for that kind → name → contact. The kind decides the commercial surface: stores get a product catalog, service providers get a rate card. "Is this yours? Claim it" converts community-added to owner-managed.

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Bheldi village

Add a local business

List any business in Bheldi — it's free. You don't need to be the owner.

🛍
Store
sells products
🛠
Service
offers services
🍽
Food
dhaba · sweets
Stores get a product catalog · service providers get a rate card — set up after listing (or when claimed).
⚡ Electrician 🚿 Plumber 🪚 Carpenter 🧵 Tailor 🏍 Mechanic 📱 Mobile Repair 📷 Photographer 🎪 Tent & Catering 🖥 CSC / Jan Seva ＋ More…
Anil Electric Works
+91 phone number…
Near main chowk, north side…
e.g. 8 am – 9 pm, closed Sun
Is this your business? Once added, you can claim it to manage hours, photos, offers, and respond to reviews — all free.
+8 karma
SCREEN 4 · premium gates

Free vs Premium — what businesses pay for

Free = single unverified basic listing. Premium gates ALL of: catalog + offer posts, boost/advertise (sponsored slot + radius broadcast), verified badge + multi-branch management, analytics dashboard.

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Upgrade to Premium

Free vs Premium
Feature
Free
Premium
Basic listing
✓
✓
Tap-to-call / WhatsApp
✓
✓
Verified badge
—
✓
Products / services catalog
—
✓
Post offers / updates
—
✓
Boost + sponsored slot
—
✓
Commercial radius broadcast
—
✓
Multi-branch management
—
✓
Analytics dashboard
—
✓
Analytics Dashboard Premium
1,284 ↑14%
Page views · 30d
348
Followers
94
Offer reach · last post
23
Redemptions claimed
Boost an Offer Premium
Boost "10% off rice & dal"
Sponsored slot · top of Kirana in Bheldi · ₹99/week
Multi-branch Premium
Bheldi Branch THIS PAGE
Main Bazar · 348 followers
+14%
Chapra Branch
Station Road · 211 followers
+8%
Add a branch
Create a child business place for a new location
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SCREEN 5 · ask your locality

"Ask your locality" Q&A

"Anyone know a good electrician in Bheldi?" — community answers surface relevant businesses. Organic discovery layer, zero ad spend needed. Businesses answered by neighbours carry far more trust.

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Bheldi village

Overview
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People
Nearby 24
Browse
Ask · Q&A
Ask Bheldi something… Ask
Recent questions in Bheldi
Bheldi resident · @priya_garkha · 3h ago
Anyone know a good electrician for home wiring in Bheldi? Something urgent 🙏
Alok: Try Vijay Electricals near the chowk — he did my house wiring last year, very good job and reasonable rates.
⚡
Vijay Electricals
Electrician · 0.4 km · ★★★★ · 11 reviews
Call
4 answers 18 helpful
Bheldi resident · @mohan_saran · 1d ago
Is there any BAMS / Ayurvedic doctor in Bheldi or do we have to go to Chapra?
Ramesh: There's Dr. Sharma near the temple, he does general consultations. No Ayurvedic specialist I know of.
Know an Ayurvedic clinic in Bheldi? Add listing →
2 answers 7 helpful
Bheldi resident · @geeta_devi · 2d ago
Koi acha maths tutor hai class 10 ke liye paas mein? BSEB ke liye prepare karna hai.
Sunita: Ravi sir ka coaching centre hai garkha road pe — mera beta gaya tha, bahut accha padhaate hain.
📚
Ravi Sir Coaching Centre
Tuition · Class 6–12 · 1.2 km · ★★★★★
WA
6 answers 32 helpful
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SCREEN 6 · branch switcher

"Taj Group · 10 branches" — no public brand page

Tapping the chain link opens a simple branch list. Each branch is its own place page with its own followers. There is no separate brand-level page in v1 — you follow individual branches. parentOrgId is admin/billing only.

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Ram General Store Verified

Kirana · Main Bazar, Bheldi

Taj Group · 10 branches

Each branch is its own place — own address, feed, followers & offers. Follow the branch you care about. No separate brand profile.

parentOrgId = admin / billing grouping only. Users follow individual branches — not a brand page.
Bheldi Branch YOU'RE HERE
Main Bazar, Bheldi · 0.3 km · 348 followers
Following
Chapra Branch
Station Road, Chapra · 211 followers
Follow
Patna — Bailey Road
Bailey Road, Patna · 519 followers
Follow
Sonepur Branch
Main Chowk, Sonepur · 87 followers · Closed
Follow
Hajipur Branch
Gandhi Chowk, Hajipur · 142 followers
Follow
+ 5 more branches

Build doc 12 — Nearby / Business (owner decisions 2026-06-09)

A business is a typed place (kind=business). Not a directory — a living storefront businesses pay to own and run. Reuses place page + post/follow/claim. Premium feel is the product.
FREE TIER

Single unverified basic listing

Supply density first. Anyone adds any business to the graph.
  • Basic listing: name, category, contact, hours, address
  • Anyone adds — no ownership required (+8 karma)
  • Claim it's yours CTA converts community-added → owner-managed
  • Tap-to-call, WhatsApp, Chat — zero-friction contact
  • Near-me discovery, category browse, verified-resident reviews
  • NO catalog, NO offers, NO verified badge, NO analytics
PREMIUM GATES (all of these)

The storefront businesses pay for

Premium = all four gates together. None available on free tier.
  • Catalog + offers — products/services catalog + post offers as normal Posts (like/comment/share) reaching followers + Nearby surface
  • Boost / advertise — boosted rank in Nearby/search, sponsored slot at top of category, commercial radius broadcast (authority-broadcast mechanism, commercial variant)
  • Verified badge + multi-branch — ✓ Verified on all listing surfaces + manage all branches under one org account (parentOrgId)
  • Analytics dashboard — page views, follower growth, offer reach/redemptions, post performance
CHAINS & DATA MODEL

Branch pages only — no public brand page v1

parentOrgId = admin/billing grouping only. Follow is per-branch.
  • Each branch = own business place anchored in its own city's place node (own address, feed, followers, offers)
  • Linked by parentOrgId — one org account manages all branches (steward/official roles, commercial variant). No public brand-level page in v1.
  • Follow is per-branch. User follows the specific branch they care about; its offers/posts land in their feed + local Nearby
  • Small chain-switcher link on storefront: "Part of Taj Group · 10 branches ▾" — shows simple branch list, not a brand profile
  • Offers = Posts: taggedPlace=businessPlaceId, regionIds=placePath, source.metadata.business. No new feed machinery.

The Nearby / Business flywheel

FREE SUPPLYResidents add free basic listings (karma +8)
→
DENSITYEvery category has listings; near-me works
→
TRUSTVerified-resident reviews accumulate
→
Q&A"Ask locality" drives organic business discovery
→
OWNERS CLAIMBusiness owners see taps → claim listing
→
PREMIUM UPSELLCatalog + offers + boost + verified + analytics
→
OFFERS = POSTSOffers reach followers + Nearby; no new machinery
→
CHAINSMulti-branch under one org; per-branch follow grows network
Build doc 12 — Nearby / Business (decisions 2026-06-09). Premium feel is the product — not a JustDial pin. Gated: build after daily engagement + civic core proven. Reuses: POI/ContactInfo (doc 05), placePath scoping (03), claim/verify lifecycle (built), offers = issue-as-post pattern, follow, place feed (03), verified-residency reviews (01), authority-broadcast mechanism §23.3 (commercial variant). Genuinely new: business kind, Org/parentOrgId, Product catalog, premium billing gate, analytics aggregation.